Africa: Vogue Italia’s 'Rebranding Africa' disaster

Everybody’s trying to rebrand Africa, and it isn’t going so well, reports this piece on the blog Africa is a Country. 'Vogue Italia’s latest issue - boosted by great billowing gusts of editorial hot air from both the New York Times and the Guardian - is called 'Rebranding Africa', and as you’d expect the whole thing is an embarrassing and insulting shambles...First: you’re re-branding the continent of Africa - as one does - so who do you pick as your cover star? Well, it was the obvious choice. What self-inflating fashion magazine wouldn’t lead their Africa edition with a picture of a South Korean diplomat sitting behind a desk in Manhattan?'