People accessing Soul City are significantly more likely to discuss HIV/AIDS with someone close to them. The more elements [TV, radio, print] of Soul City that people access the more likely they are to have a dialogue and debate on HIV/AIDS issues. 39% of people accessing 3 elements of Soul City discussed HIV/AIDS with friend or family and 36% of those that accessed 2 elements. This compares with 21% of those with no exposure to Soul City.