Egypt: Marketers move in on Egypt's revolution
11.07.2011
Egyptian companies and multi-nationals are now using images of and references to the youth-led uprising that toppled autocrat Hosni Mubarak in advertisements to sell internet service, mobile phones, soft drinks, tourism and more. The marketing has sparked something of a backlash among young Egyptians and has contributed to a rise in politicised street art and graffiti. 'Everyone sold us down the river. So all these people coming now and claiming that their phones, their kitchen appliances, their whatever, has helped the revolution - nothing has helped the revolution but the people that did the revolution,' said one Egyptian.