Egypt: Newlyweds learn about healthy families

If people don’t receive comprehensive sex education growing up, what is another option for disseminating critical sexual and reproductive health information to them? By targeting young married couples in Egypt, The Mabrouk! ('Congratulations!') Initiative strategically focuses efforts on young couples preparing to start a family. Established in 2004, the initiative combines a multimedia campaign with interpersonal and community empowerment approaches as part of the Communication for Health Living (CHL) project to create sustainable social change related to health practices.