Egypt: Egypt hires PR company to revamp Its image

In its quest to improve its image, Egypt's government recently hired the major UK public relations firm Bell Pottinger to better deliver its message to an international audience. The decision to seek PR help is due to the government's discontent over the way Egypt's regime is portrayed in Western media. According to Heba Morayef, a Human Rights Watch researcher on Egypt and Libya, there has been an increase in the number of arrests of dissidents, crackdown on peaceful demonstrations, and an increase in the number of arrests due to religious beliefs.