Global: Battling HIV/Aids with SMS quizzes, chats and micro-blogging

Over the past decade there has been rapid growth in mobile phone penetration worldwide, making the mobile phone the most ubiquitous communications device in the world. This commercial growth has also opened up a tremendous opportunity for organisations seeking to provide life-changing services and provide useful information to citizens even in low-income and remote communities. One particular area that has seen a number of innovations, specifically in leveraging mobile social media, is HIV/AIDS awareness, public education and counseling.