Reducing emissions of manmade greenhouse gases, using "sinks" to soak up excess carbon in the atmosphere, and transferring energy efficient technologies to developing nations have all had to take a back seat to what is widely seen as more pressing concerns. One of the biggest tasks facing the delegates in Marrakesh at the upcoming UN Conference on Global Warming is convincing the rest of the world that what they are doing is relevant. Indeed, just getting the international media's attention for anything longer than a sound bite would be a small triumph.