Spurred by Jake Lynch, a TV journalist with Rupert Murdoch's Sky News, a new initiative, Reporting the World, is challenging one-dimensional war and conflict reporting, offering concrete alternatives rather than mere (if solid) criticism. Jake is the driving force behind the initiative, a MediaChannel-affiliate, which has been holding a series of seminars in association with the Freedom Forum in London and the Conflict and Peace Forums at Taplow Court in London. The seminars have attracted prominent U.K. and international editors and reporters willing to debate objectivity and balance in reporting.