The media’s role in supporting democracy and development has long debated. Increasingly, this debate has extended to how activists use media to advance their own agendas. Objectivity is one of the core principles of journalism. Yet, everyone comes from a certain historical, ideological, and experiential background. Journalists, like anyone else can be passionate about certain causes, and have opinions. On the other hand, activists who effectively use media can advance their own issues and causes, to advocate for change.