Pleasure through reading in Zambia

The "Pleasure through Reading" project uses television programmes to stimulate and promote reading in Zambia. The project is being promoted by Window Images-Media in Development in the light of growing concern that reading habits in Zambia were rapidly falling and that most Zambians ranging from school going children to adults do not read for pleasure. The organisers hoped that through “Pleasure Through Reading” a broad cross-section of people would find the programme not only interesting and educative but also challenging and motivating to the extent of taking up reading.