Zambia: Sending the right message

The Zambia National Farmers’ Union publishes up to date market information on the web and sends out trader and price details to farmers using a system of SMS messages. ‘I used to sell my crop for a very low price, just because I had no idea of how the market was moving’’ says James, a small-scale farmer from the Chongwe district in Zambia. ‘I often felt confused when I was dealing with traders’, he adds. ‘I thought that I had to take the first bid the retailer offered’.