The article ‘Social Movements Set to Assert Their Presence at WSF Nairobi 2007’ () by Onyango Oloo managed to capture all the salient points about the WSF. In a very subtle and diplomatic way he has said loudly what the WSF should not be. This article is a must read for all journalists, whether seasoned or not, in covering the WSF, for it explicitly highlights the who, why, what, where, when and how of the WSF leaving only the fleshing out to the journalists. I highly recommend this article for all.