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This generation has seen a mushrooming of the so called ‘Good Will Ambassadors and Advocates’ on issues of both national and international concern. These people have been people of high standing as regards their offices like Presidents, Ministers, Members of Parliament and indeed are a sort of celebrity.

Malawi has also witnessed this trend and recently UNICEF-Malawi office accorded the current ‘Miss Malawi’ and our great musician from ‘Zembani Band’ to be their advocates for this good cause: a fight against HIV/AIDS to encourage behaviour change among youth.

What is of concern to me is that most, if not all, times these so called celebrities and top officials have ‘good rhetoric babblings’ on the issues BUT needless to say that they do not practice what they preach. If we talk about behaviour change amongst youth it is not just a song but a life that those who are on the platform have to start living like that. Remember people see. Let the youth not be taken for granted!

This has not only affected the HIV/AIDS cause, but even issues of child labour. We hear advocates calling for a halt in employing under aged children on a job, but their estates are full of the same.

The message is let us be exemplary in our advocacy attempts: Advocacy without action is a noise of an empty tin.