A year later and South Africa has still not convinced the world or the creator of Brics why it belongs in the exclusive emerging-giant grouping that includes Brazil, Russia, India and China. 'It's just wrong. South Africa doesn't belong in Brics,' said Jim O'Neill, global chairman of Goldman Sachs Asset Management, who coined the term 'Bric' 10 years ago. In an interview with the Mail & Guardian in London this week, O'Neill was highly critical of South Africa's position in this political bloc. 'South Africa has too small an economy. There are not many similarities with the other four countries in terms of the numbers. In fact, South Africa's inclusion has somewhat weakened the group's power.'